NEW Product Design


Founded in New York, New York in 1941, Joy Enterprises started business as a distributor of sunglasses. With troops returning from the theatre of war, many had experienced the use of sunglasses for the first time while on duty. Seeing the sporting application of sunglasses, an industry grew. In the early 1950’s, Joy went from distribution to manufacturing and developed the Mustang line of sunglasses. By the 1980’s sunglasses become a “cheap” import commodity. Instead of fighting the trend, Joy began to source products in both Europe and Asia, while expanding its product range to cutting tools and knives.
After over 70 years of history, Joy has expanded into an entire range of security and sporting products. Joy is also proud to again manufacture a range of product in the USA, some from our new home in South Florida. We look forward to our evolution in the next 70 years.


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